I have over 14 years of experience in communications and marketing. I began my career in Colombia, and since then has worked in digital marketing campaigns in South America, Central America, Europe, and the United States.
A marketing strategy describes how a business will accomplish a particular mission or goal. This includes which campaigns, content, channels, and marketing tools they'll use to execute on that mission and track its success.
Content marketing is a strategic marketing and business process focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a clearly defined
audience.