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With three young kids, it was tough to always clean up after dinner.
“What a mess!” Joelle thought.
“What’s everyone else using?”
“Where’s the flip-top butter dish?”
She took a bunch of regular, store-bought butter to a food safety lab to have them test it.
For 21 days the butter sat in the lab at room temperature. And the butter, which was inspected under a microscope, was fine.
And guess what?
46% of people surveyed had “No Idea” butter can be stored on the counter.
Joelle started Kitchen Concepts in 2016 from her garage in Northridge, without experience in production, supply chain.
Today you can find our products in Bed Bath & Beyond, on the Home Shopping Network and in hundreds of kitchen and gift stores across the country. Kitchen Concepts is member of the International Housewares Association and the Better Business Bureau.
Joelle’s “one-woman-show” grew to a thriving business with several employees, amazing customers, and a warehouse of products.
We are steadfast in our commitment to always deliver innovative products and exceptional customer service. We are humbled by our success and extraordinarily grateful for every customer and every sale.